The Sonam Kapoor-starrer, Aisha, is the quintessential chick flick. Loosely inspired by Jane Austen’s Emma, the film is very high on fashion. Producer Rhea Kapoor’s brief to Delhi-based costume designer, Pernia Qureshi, was to come up with a style that was feminine, flirty, delicate and fun.
Since leading lady Sonam is a budding fashionista in her own right, Aisha’s styling had to be better than perfect. As Pernia says, “Sonam’s special quality is that she is open to trying new things all the time. She has a great eye for fashion and is very well versed with the industry and new trends. Her attitude helps her pull almost anything off.”
It took Pernia over two months to prepare for the film. Sonam’s wardrobe is a mix of clothes from New York (designer, local, vintage and thrift), Indian designers and foreign brands like Dior. The inspiration for Aisha’s look was Audrey Hepburn. Come August 6 and Pernia is confident that every young girl in the country will line up to have the Aisha wardrobe.
Of course we get a peep much before that. We got Pernia to walk us through Aisha’s most coveted closet of this season. She picked five moments from the film.
The outfit is from Ayesha Depala. She is a Dubai-based designer whose creations we have used in the film. Her sensibility as a designer is very close to Aisha’s character. She does a lot of clothes with lace, pearls, ruffles and ribbon detail and that was exactly what I needed for this character. For this poster, we needed a beautiful fluffy gown where Sonam looks like she is waiting for Mr. Right.
The outfit is by Rajesh Pratap Singh, the flats are by Dior, the necklace by this uber-talented jewellery designer, Nitya Arora and the bag by Ferragamo. This scene takes place at an animal shelter so we wanted to give Sonam a bit of a sombre look but also didn’t want to compromise on the ‘girlie’ aspect. Aisha, the character that she plays, is someone who will always dress up—- even if she is going to the animal shelter. You’ll never catch Aisha dead wearing tracks. I love the pants that Sonam is wearing. They really accentuate her tiny waist and since she is tall, she can really carry them off.
This outfit is from Atsu. He is a fabulous designer and we have used his creations very often in the film. It’s chic, smart and girly at the same time. The inspiration behind it is that we needed a beautiful outfit for Aisha to have tea in and this was perfect. It completely compliments her masi’s saree. The colours are earthy, the colour palette almost like a garden with pretty flowers. The earrings are from a small store in New York that I picked up because I loved them and ended up pairing with this outfit.
This is actually one of my favourite scenes in the film in terms of costumes. The actors are at a polo match and we wanted them to look stylish and classy. Sonam’s dress is by Acne with a vintage belt, Christian Louboutin shoes, Dior handbag, and a really cool headpiece from a store in New York named Pixie Market. I thought Sonam looked very Audrey Hepburn in this scene. Since we kept the dress colours neutral, we gave her red lips to brighten the look. The headpiece adds a fun, feminine element to the outfit. Ira Dubey, who plays Pinky in the film, is dressed in an Oscar de la Renta, the shoes and bags are from New York and her headpiece is also from Pixie Market. Her ensemble is actually a top, which we have used as a dress because only Ira could pull it off. It’s a striking colour that looks even more trendy with the purple net hat. Amrita Puri, who plays Shefali, is wearing a Dior creation with shoes by Aldo. We wanted her to look pretty and classic so this Dior dress was perfect. The outfit’s light material, its soft print and classic shape look good on her.
I absolutely love this dress. We used it in a song sequence. It’s from a store in Soho in New York. I love the lace detail and the black flowers give it a slightly stylish and edgy touch. For me, it makes her look sweet and innocent. I paired it with a fabulous metallic Chanel bag that is actually from Sonam’s personal collection. And then we used a simple back headband so as to not overpower the look.
From: http://www.screenindia.com/

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